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Client: Australian Brandenburg Orchestra

Project: “Get Your Baroque On” Brand Campaign

The average age of this orchestra’s audience is 71. They needed to appeal to new markets to diversify their ticket sales and so in partnership with the Australian Brandenburg Orchestra we created a series of new concerts, held in little known inner-city venues, with radical new pricing and no dress code. The campaign look traded on rock posters over classical instruments and drew in brand advocacy from celebrities who attended the orchestra’s events regularly. The campaign delivered a new, more youthful market and greater awareness.

  • Client: Australian Brandenburg Orchestra