About Us

Client: Mad Mex

Project: “Mad for Mona” Brand Activation

In partnership with our friends at Mad Mex, The Misfits welcomed over 5000 pro-skaters and fans to the #MadForMona Skate Jam. This was the first major competition to be held at the newly opened Mona Vale Skate Park and included both street and vert ramp competitions.

The activation, complete with live street art and food sampling celebrated the brand’s connection with the Australian youth market, resulted in over 25,000 impressions on social media and saw retail spikes of up to 34%.

  • Client: Mad Mex