About Us
As an independent, Australian full-service creative agency, we deliver services for our clients across all facets of branding, marketing, events and advertising. Our team of brilliant minds and passionate souls work in partnerships with our clients to achieve their marketing goals.
Strategy
Our approach is rooted in deep audience insights, targeted research, and strategic frameworks designed to engage and onboard stakeholders effectively. We don’t just tell your brand story—we make people feel it.
Creative
Big ideas, boundary-pushing execution. Our in-house creative studio delivers world-class concepts, design, and content that cut through the noise. We craft compelling narratives that resonate across industries and continents.
Experiences
We turn brand ambition into reality through high-impact, meaningful live experiences and events. Our work doesn’t just engage—it influences behavior, builds advocacy, and creates lasting connections.
Advertising
From omnichannel campaigns to highly targeted brand activations, we create work that demands attention. As an independent agency, we offer the agility and flexibility to move fast and make an impact.
Branding
From strategic positioning to brand identity and voice, we craft brands that stand out. Whether launching something new or refreshing an existing brand, we create work that drives engagement and loyalty.
Digital
With a dedicated team of digital strategists, designers, and developers, we bring brands to life across every screen. From app development to web design and social media campaigns, we build digital experiences that matter.
CEO/Co-Founder
David Hovenden
CEO/Co-Founder
Dan Uglow
Co-Owner
Nancy Hromin
Co-Owner
Anastazia Uglow
Chief Customer Officer
Chloe Noel De Kerbrech
Chief Financial Officer
John Hromin
MD, B&T
Rosie Oakshott
MD, Travel Weekly
Hoda Alzubaidi
MD, Client Services
Vanessa Rolfe
Creative Director
Joren Aranas
Editor, B&T
Tom Fogden
Editor, Travel Weekly
Grant Jones
The Misfits execution is flawless.
Working with The Misfits on the Snowflake World Tour has been an amazing journey. They are an extension to our team; true strategic partners, bringing fresh ideas and a deep understanding of our brand, objectives and goals. Their approach allows us to work seamlessly together, delivering memorable experiences for our customers and prospects.
The Misfits execution is flawless. An attendee at the Sydney World Tour event last year summed it up perfectly noting they ‘felt the event was intimate yet very large scale’. This is hard to achieve however was felt across the board by customers, partners and Snowflakes. They are a creative and committed agency to their clients and the Snowflake World Tour events last year were hands down our best yet. We are looking forward to continuing to grow our partnership.”
Kate Power, Head of Marketing, Snowflake
Our Brands
We own and operate marketing leading business to business publications and create professional communities that rely on our brands on a daily basis.
B&T, The Cairns Crocodiles and Travel Weekly are undisputed leaders in their respective sectors. B&T sets the benchmark for excellence in advertising, marketing, and media. Travel Weekly is the authoritative voice in the travel industry and The Cairns Crocodiles highlight the very best of the advertising and marketing communities across Asia Pacific.
Meanwhile our award-winning creative events agency produces some of the largest and best corporate events, conferences, awards shows and exhibitions in Australia and the wider APAC region.
