Adobe & CSU
Leadership within the tech giant wanted to build a campaign that told captivating stories about their valued partners in the education and tech industries. In 2019, Charles Sturt University’s digital marketing activities were being executed in silos, leading to disparate experiences for students so they partnered with Adobe to solve this problem.
The Misfits designed a holistic B2B campaign series that spanned video content, white papers, thought leadership articles, native stories, and a website build to help tell the story of this highly succesful partnership. The narrative developed showed how Adobe helped push students through the funnel from acquisition to retention by integrating their targeted Adobe suite across the university.
The campaign reached a B2B audience of over 2500 values Adobe partners and potential clients. Adobe saw a 17% spike in interest from the Australian education sector following the campaign.