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The Misfits is a full service solutions based agency creating brand stories and customer connections. We offer owned channels to market and creative, digital and event services.

As an independent, Australian full-service creative agency, we deliver services for our clients across all facets of branding, marketing, events and advertising. Our team of brilliant minds and passionate souls work in partnerships with our clients to achieve their marketing goals.

We work with brands to achieve their marketing ambitions through meaningful, and memorable live experiences and events. Our work creates an emotional connection between both brand and consumer to influence behaviour and drive advocacy.

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  /  Agency   /  Asian Development Bank

CLIENT :

Asian Development Bank

PROJECT :

1Approach

Each year, The Asian Development Bank holds its annual general meeting in an emerging market to help build the countries profile and global investment opportunities. In 2019, Fiji was selected as the host country and The Misfits were awarded the event agency of record.

2Execution

With over 3500 attendees from across APAC all eyes were on us as we delivered the region’s largest development banking conference. With 15+ staff on ground, The Misfits were challenged with organising 18 government and ministerial events over 4 days across 7 venues. Delivered flawlessly, we continue to work with the bank on many of its international campaigns and projects.

3Results

With both local, national and international coverage, the meeting was featured in hundreds of print and digital press articles and on news and business channels across the globe.