Brand Activation
Unique Brand Experiences
Approach
The Misfits are engaged by leading brands to bring their key messages to life through bold, immersive experiences. For Snapchat, we offered permanent jewellery that reflected individuality and lasting connections. For Twitch, we gamified their brand pillars with a digital mix-and-match game, offering high-value merch to drive engagement. ESPN came to life as an NBA-themed sports bar, creating a social hub for sports lovers. For GumGum, we delivered a vibrant, sensory-rich experience with branded slushies, a candy bar, and interactive on-stand moments. Each activation was designed to build brand love, spark curiosity, and connect audiences in unforgettable ways.
Outcome
We achieved measurable brand engagement across all activations. Snapchat saw queues out the door as guests lined up for personalised jewellery, driving social sharing and brand affinity. Twitch experienced high dwell time and repeat interactions as users returned to win coveted merch. ESPN’s NBA sports bar became a buzzing hotspot, amplifying the brand’s presence and delivering rich content opportunities. GumGum’s immersive stand increased foot traffic and dwell time, with guests actively engaging across multiple touchpoints. Each experience delivered strong ROI, deepened audience connection, and elevated brand visibility through unforgettable, shareable moments.
The Misfits execution is flawless.
Working with The Misfits on the Snowflake World Tour has been an amazing journey. They are an extension to our team; true strategic partners, bringing fresh ideas and a deep understanding of our brand, objectives and goals. Their approach allows us to work seamlessly together, delivering memorable experiences for our customers and prospects.
The Misfits execution is flawless. An attendee at the Sydney World Tour event last year summed it up perfectly noting they ‘felt the event was intimate yet very large scale’. This is hard to achieve however was felt across the board by customers, partners and Snowflakes. They are a creative and committed agency to their clients and the Snowflake World Tour events last year were hands down our best yet. We are looking forward to continuing to grow our partnership.”