Pinterest + B&T
The Misfits partnered with B&T and Pinterest to develop, design and deliver the Cannes in Cairns industry festival in 2023. The brief was that the event needed to bring the Australian advertising industry together to more deeply understand the power of Pinterest as a marketing platform.
The four day, in person person event was hosted at Cairns Convention Centre and surrounding venues and was broadcast virtually to over 1000 participants.
The exhibition featured key media partners including ESPN/Disney, Samsung Ad, Newscorp, Twitch, Boomtown, LADBible Seven and Nine. Thought Leadership presentations were given by Stan Grant, Susan Coghill and a host of Adland subject matter experts. Social and networking events featured heavily in the schedule.
The four day festival brought together the Australian advertising and marketing industry to collectively discover the power of Pinterest For Business as Australia’s next media powerhouse.
Plans are already underway for Cannes in Cairns 2023.