Welcome to Evently

The Misfits is a full service solutions based agency creating brand stories and customer connections. We offer owned channels to market and creative, digital and event services.

As an independent, Australian full-service creative agency, we deliver services for our clients across all facets of branding, marketing, events and advertising. Our team of brilliant minds and passionate souls work in partnerships with our clients to achieve their marketing goals.

We work with brands to achieve their marketing ambitions through meaningful, and memorable live experiences and events. Our work creates an emotional connection between both brand and consumer to influence behaviour and drive advocacy.

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  /  Agency   /  Pinterest + B&T

CLIENT :

Pinterest + B&T

PROJECT :

1Approach

The Misfits partnered with B&T and Pinterest to develop, design and deliver the Cannes in Cairns industry festival in 2023. The brief was that the event needed to bring the Australian advertising industry together to more deeply understand the power of Pinterest as a marketing platform.

2Execution

The four day, in person person event was hosted at Cairns Convention Centre and surrounding venues and was broadcast virtually to over 1000 participants.
The exhibition featured key media partners including ESPN/Disney, Samsung Ad, Newscorp, Twitch, Boomtown, LADBible Seven and Nine. Thought Leadership presentations were given by Stan Grant, Susan Coghill and a host of Adland subject matter experts. Social and networking events featured heavily in the schedule.

3Results

The four day festival brought together the Australian advertising and marketing industry to collectively discover the power of Pinterest For Business as Australia’s next media powerhouse.
Plans are already underway for Cannes in Cairns 2023.