CLIENT :
Cannes Lions
PROJECT :
1Approach
Cannes Lions connects a global community of people who believe in the power of creativity – as a force for business, for change, and for good. Cannes Young Lions needed an official Australian representative for their International Festival of Creativity in 2019 and 2020.
services
- Creative direction
Brand development
Campaign management
Event management
Account management
Digital development
Design development
Graphic design
2Execution
The scope included developing a new brand, launching a new website, securing national sponsors and organising the Australian Young Lions Competition to fulfil the three categories of digital, marketing and PR. The Misfits brought this partnership to life at a local level through an integrated campaign combining digital, social and live experiences connecting the young Australian marketing community.
3Results
The competition attracted over 443 entries across both years and in 2019, 6 lucky winners were flown to Cannes, France to experience the real life buzz of the festival.
services
- Creative direction
Brand development
Campaign management
Event management
Account management
Digital development
Design development
Graphic design
