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The Misfits is a full service solutions based agency creating brand stories and customer connections. We offer owned channels to market and creative, digital and event services.

As an independent, Australian full-service creative agency, we deliver services for our clients across all facets of branding, marketing, events and advertising. Our team of brilliant minds and passionate souls work in partnerships with our clients to achieve their marketing goals.

We work with brands to achieve their marketing ambitions through meaningful, and memorable live experiences and events. Our work creates an emotional connection between both brand and consumer to influence behaviour and drive advocacy.

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  /  Agency   /  Central Coast Council Event Marketing

CLIENT :

Central Coast Council Event Marketing

PROJECT :

1Approach

The Central Coast Council were seeking an agency partner to help them promote and drive awareness of their annual public event calendar. We proposed an integrated marketing strategy that straddled both owned and paid media assets, ultimately focusing on the target consumer.

The approach was to ensure the campaigns were measurable, online, geo-targeted, and attracting the most relevant eyeballs whilst ensuring every dollar was delivering a return on investment.

2Execution

Since The Misfits engagement in 2019, Central Coast Council have seen a major uplift in audience awareness and advocacy of their major public events. During the time of the pandemic, The Misfits took many of these events online and created new, engaged communities around these platforms in the form of younger and more digitally savvy audiences.

During COVID, we were tasked with taking a number of their events online, so we created a series of content pieces that brought these events to life for the community to enjoy from the safety of their own homes in the form of Harvest Festival TV and Chromefest Overdrive TV.

3Results

For the Chromefest Overdrive TV and Harvest Festival TV campaigns, the Council saw a 400% and 230% increase in online engagement from previous years with over 2 million impressions across the two campaigns.