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The Misfits is a full service solutions based agency creating brand stories and customer connections. We offer owned channels to market and creative, digital and event services.

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We work with brands to achieve their marketing ambitions through meaningful, and memorable live experiences and events. Our work creates an emotional connection between both brand and consumer to influence behaviour and drive advocacy.


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  /  Uncategorized   /  Australian Brandenburg Orchestra


Australian Brandenburg Orchestra


Melborune Awards Night

The average age of this orchestra’s audience is 71. They needed to appeal to new markets to diversify their ticket sales and so in partnership with the Australian Brandenburg Orchestra we created a series of new concerts, held in little known inner-city venues, with radical new pricing and no dress code. The campaign look traded on rock posters over classical instruments and delivered a new, more youthful market to the orchestra.