To celebrate their 100th centenary, Collette were looking to create a national roadshow appealing to travel trade professionals in a way that was celebratory of the future yet respectful of the past. They needed to create hype around the global brand here in the local Australian market.
We designed and delivered a calendar of events whereby lucky entrants won a ‘golden ticket’ by sharing with us why Collette meant something to them. We held a national roadshow of cocktail parties at ‘secret’ spaces in each state. We also bought Collette’s partner brands to life through high touch, bespoke experiential activations and content creation at these events. The Misfits also shaped the national launch campaign for their ‘explorations’ tour here in the Australian market.
These aspirational events were attended by some of the industries’ most desirable clientele. Heralded as the industry event of year, Collette saw a spike in both brand awareness and B2B sales leads in the weeks following the roadshow.