Domain
AREC Booth
Approach
Through a landmark sponsorship at the AREC conference on the Gold Coast, Domain sought to officially reclaim its seat at the head of the table, signaling a definitive “Homecoming” for the brand. The objective was to firmly position Domain as a bold, definitive custodian of the real estate industry by building an immersive hub—”Domain House”—where delegates could gather under one roof.
Rather than relying on standard passive presentations, the brief challenged creative agency The Misfits to showcase Domain’s cutting-edge digital property technology through physical experience rather than mere explanation. The hero of the activation was Domain’s sophisticated Matterport 3D Tour technology. The goal was to translate this digital UI into a memorable, highly interactive playground that would capture the attention of real estate agents, drive deep product engagement, and generate qualified leads for the sales and product teams.
Outcome
The Misfits brought the concept to life by designing a multi-zoned, responsive spatial experience centered around interaction. The centerpiece was an immersive, “Domain House” theatre space utilizing projection mapping and presence-sensing floor decals.
Moving away from complicated instructions, delegates physically jumped, stepped, and stomped on custom floor sensors to manipulate the property technology in real time. Stomping on the “Lose the couch” and “Refurnish the room” decals caused furniture to instantly disappear and reappear on a massive screen, while other zones activated precise room dimensions and measurement lines to answer “Will my TV fit?”.
Complementing this high-energy cardio session, the exterior featured interactive touchscreen displays inviting delegates to complete a fast-paced Matterport treasure hunt to win a drone. For warm leads, dedicated product pods allowed sales representatives to dive deeper into data conversations. Complete with “house it going?” branded swag, the activation seamlessly blended gamified tech with “quiet luxury” spatial design, delivering an unforgettable, high-impact brand homecoming.
The Misfits execution is flawless.
Working with The Misfits on the Snowflake World Tour has been an amazing journey. They are an extension to our team; true strategic partners, bringing fresh ideas and a deep understanding of our brand, objectives and goals. Their approach allows us to work seamlessly together, delivering memorable experiences for our customers and prospects.
The Misfits execution is flawless. An attendee at the Sydney World Tour event last year summed it up perfectly noting they ‘felt the event was intimate yet very large scale’. This is hard to achieve however was felt across the board by customers, partners and Snowflakes. They are a creative and committed agency to their clients and the Snowflake World Tour events last year were hands down our best yet. We are looking forward to continuing to grow our partnership.”