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The Misfits is a full service solutions based agency creating brand stories and customer connections. We offer owned channels to market and creative, digital and event services.

As an independent, Australian full-service creative agency, we deliver services for our clients across all facets of branding, marketing, events and advertising. Our team of brilliant minds and passionate souls work in partnerships with our clients to achieve their marketing goals.

We work with brands to achieve their marketing ambitions through meaningful, and memorable live experiences and events. Our work creates an emotional connection between both brand and consumer to influence behaviour and drive advocacy.


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  /  Agency   /  Mad Mex


Mad Mex



Mad Mex needed to be seen as the coolest quick service restaurant among the youth demographic. They wanted to talk to new audiences through an experiential competition, activation, and campaign that was both meaningful and authentic.


The Mad for Mona skate jam saw 5000 pro and amateur skaters enjoy one of Sydney’s biggest skateboard competitions. Fans were able to rub shoulders with pro skaters, enjoy live graffiti demonstrations and sample Mad Mex’s fresh latino flavours.


Sales spiked on the Northern Beaches retailers with the Warringah Mall store enjoying a 34% increase in sales over the weekend of the competition.
Social media and online engagement also saw an increase with visits to the Mad Mex website up 12% following the campaign.