F5 had recently acquired NGINX, a tech solutions provider who make the world’s fastest web servers. They needed help in ‘selling’ free trials to devs and those in DevOps related roles across the APAC region.
This demographic are especially hard to market to so the brief was to create a campaign to increase brand awareness and push this market into the top of the funnel for NGINX.
In partnership with a number of key trade publications, this content was syndicated across APAC and the client recieved over 2190 qualified leads. The content has also recieved over 20k impressions.
The Misfits developed a robust marketing campaign to drive traffic to this landing page. To date, NGINX have seen over 14,000 page views, 342 white paper downloads, 765 leads captured and a 64% uplift in free trial requests