CLIENT :
NGINX
PROJECT :
1Approach
F5 had recently acquired NGINX, a tech solutions provider who make the world’s fastest web servers. They needed help in ‘selling’ free trials to devs and those in DevOps related roles across the APAC region.
This demographic are especially hard to market to so the brief was to create a campaign to increase brand awareness and push this market into the top of the funnel for NGINX.
services
-
Campaign strategy
Creative direction
Account management
Copywriting
Digital development
Design development
Video shooting and editing
Motion graphics and graphic design
2Execution
In partnership with a number of key trade publications, this content was syndicated across APAC and the client recieved over 2190 qualified leads. The content has also recieved over 20k impressions.
3Results
The Misfits developed a robust marketing campaign to drive traffic to this landing page. To date, NGINX have seen over 14,000 page views, 342 white paper downloads, 765 leads captured and a 64% uplift in free trial requests
services
- Campaign strategy
Creative direction
Account management
Copywriting
Digital development
Design development
Video shooting and editing
Motion graphics and graphic design
