Welcome to Evently

The Misfits is a full service solutions based agency creating brand stories and customer connections. We offer owned channels to market and creative, digital and event services.

As an independent, Australian full-service creative agency, we deliver services for our clients across all facets of branding, marketing, events and advertising. Our team of brilliant minds and passionate souls work in partnerships with our clients to achieve their marketing goals.

We work with brands to achieve their marketing ambitions through meaningful, and memorable live experiences and events. Our work creates an emotional connection between both brand and consumer to influence behaviour and drive advocacy.

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  /  Agency   /  NGINX

CLIENT :

NGINX

PROJECT :

1Approach

F5 had recently acquired NGINX, a tech solutions provider who make the world’s fastest web servers. They needed help in ‘selling’ free trials to devs and those in DevOps related roles across the APAC region.
This demographic are especially hard to market to so the brief was to create a campaign to increase brand awareness and push this market into the top of the funnel for NGINX.

2Execution

In partnership with a number of key trade publications, this content was syndicated across APAC and the client recieved over 2190 qualified leads. The content has also recieved over 20k impressions.

3Results

The Misfits developed a robust marketing campaign to drive traffic to this landing page. To date, NGINX have seen over 14,000 page views, 342 white paper downloads, 765 leads captured and a 64% uplift in free trial requests