Procore
Procore at SxSW Sydney
Approach
Procore set out to make a bold statement at SXSW Sydney, bringing their “Build Together” message to life in a way that positioned them as trailblazers in construction technology. To achieve this, they partnered with The Misfits to create an immersive brand experience that not only showcased their leadership and innovation but also reinforced their commitment to advancing the construction industry through collaboration, engagement, and connected technology.
Outcome
Over four days at SXSW Sydney, the Procore activation became a standout attraction, drawing over 600 attendees, including clients, industry leaders, and influencers. Working closely with Procore’s incredible global marketing team, The Misfits designed an immersive audio-visual experience that highlighted the transformative power of technology in improving lives and driving efficiency on construction sites. The centerpiece of the experience was a breathtaking 12-meter surround audiovisual installation—a dynamic visual journey that celebrated Procore’s commitment to collaboration, creativity, and cutting-edge technology. This interactive space invited guests to explore, engage, and reimagine the future of construction, leaving them with a deeper understanding of how Procore is shaping the industry.
The Misfits execution is flawless.
Working with The Misfits on the Snowflake World Tour has been an amazing journey. They are an extension to our team; true strategic partners, bringing fresh ideas and a deep understanding of our brand, objectives and goals. Their approach allows us to work seamlessly together, delivering memorable experiences for our customers and prospects.
The Misfits execution is flawless. An attendee at the Sydney World Tour event last year summed it up perfectly noting they ‘felt the event was intimate yet very large scale’. This is hard to achieve however was felt across the board by customers, partners and Snowflakes. They are a creative and committed agency to their clients and the Snowflake World Tour events last year were hands down our best yet. We are looking forward to continuing to grow our partnership.”