Procore

CLIENT :

PROJECT :

1Approach

Procore set out to make a bold statement at SXSW Sydney, bringing their “Build Together” message to life in a way that positioned them as trailblazers in construction technology. To achieve this, they partnered with The Misfits to create an immersive brand experience that not only showcased their leadership and innovation but also reinforced their commitment to advancing the construction industry through collaboration, engagement, and connected technology.

services

Event Management
Technical Direction
Content Design and development
Soundscape design
Scripting
3D design
Account management
Digital development
Graphic design

2Execution

Over four days at SXSW Sydney, the Procore activation became a standout attraction, drawing over 600 attendees, including clients, industry leaders, and influencers. Working closely with Procore’s incredible global marketing team, The Misfits designed an immersive audio-visual experience that highlighted the transformative power of technology in improving lives and driving efficiency on construction sites.

The centerpiece of the experience was a breathtaking 12-meter surround audiovisual installation—a dynamic visual journey that celebrated Procore’s commitment to collaboration, creativity, and cutting-edge technology. This interactive space invited guests to explore, engage, and reimagine the future of construction, leaving them with a deeper understanding of how Procore is shaping the industry.

3Results

The Procore activation was an undeniable success, generating a significant boost in brand awareness and engagement. Post-event surveys revealed that attendees left feeling more informed and inspired by Procore’s offerings and mission. The event not only strengthened existing client relationships but also opened doors to exciting new partnerships, solidifying Procore’s position as a leader in the construction tech space.

SXSW Sydney became a defining moment for the Procore brand, demonstrating how innovation and collaboration can drive the construction industry forward. The experience was a testament to the power of technology, storytelling, and immersive engagement, making a lasting impact on all who attended.