CLIENT :
Procore
PROJECT :
1Approach
Procore set out to make a bold statement at SXSW, bringing their “Build Together” message to life in a way that positioned them as trailblazers in construction technology. To achieve this, they partnered with The Misfits to create an immersive brand experience that showcased their leadership, innovation, and collaborative spirit in the construction industry.
services
- Event Management
- Technical Direction
- Content Design and development
- Soundscape design
- Scripting
- 3D design
- Account management
- Digital development
- Graphic design
2Execution
Over four days at SXSW Sydney, the Procore activation became a standout attraction, drawing over 600 attendees, including clients, industry leaders, and influencers. The centerpiece of the experience was a breathtaking 12-meter surround audiovisual installation—a dynamic visual journey celebrating Procore’s commitment to collaboration, creativity, and cutting-edge technology. The immersive space invited guests to explore, engage, and reimagine the future of construction.
3Results
The Procore activation was an undeniable success, generating a significant boost in brand awareness and engagement. Post-event surveys revealed that attendees felt more informed and inspired by Procore’s offerings and mission. Beyond enhancing existing client relationships, the event opened doors to exciting new partnerships, solidifying Procore’s position as a leader in the construction tech space and making SXSW a defining moment for their brand.
services
- Event Management
- Technical Direction
- Content Design and development
- Soundscape design
- Scripting
- 3D design
- Account management
- Digital development
- Graphic design
