Welcome to Evently

The Misfits is a full service solutions based agency creating brand stories and customer connections. We offer owned channels to market and creative, digital and event services.

As an independent, Australian full-service creative agency, we deliver services for our clients across all facets of branding, marketing, events and advertising. Our team of brilliant minds and passionate souls work in partnerships with our clients to achieve their marketing goals.

We work with brands to achieve their marketing ambitions through meaningful, and memorable live experiences and events. Our work creates an emotional connection between both brand and consumer to influence behaviour and drive advocacy.


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  /  Agency   /  Ryderwear





The Misfits were challenged with the creation of a virtual ‘festival’ to celebrate Ryderwear – Australia’s fastest growing activewear brand – Black Friday sales. A tease, launch and final hours campaign was run across socials, youtube and owned digital media channels reaching millions of engaged shoppers.


The Misfits designed a ‘alternate’ music festival world for Ryderwear “lifters”, replicating renowned global music festivals, but in a virtual space. The campaign succesfully hero’d the brands clothing line, as worn by their well known ambassadors and influencers. The Misfits, designed, shot and produced the campaign in Adelaide, where the Ryderwear brand was founded.


The Ryderworld Black Friday Festival reached over 2 million Australians and successfully positioned Ryderwear as Australia’s most popular activewear brand.