SAP
Tranformation Express
Approach
The Misfits brought SAP Transformation Express to life by reimagining the 1974 Kombi as a mobile innovation hub — blending retro charm with cutting-edge tech. Our approach focused on storytelling through experience, creating a rolling activation that connected SAP’s transformative solutions with local businesses across metro and regional Australia. From designing the custom Kombi fit-out to managing logistics and event touchpoints, The Misfits ensured every stop was immersive, educational, and visually striking. The goal: demystify digital transformation for SMEs by meeting them where they are, literally and figuratively, with a fun, approachable brand experience that sparked genuine conversations.
Outcome
The Misfits executed the Transformation Express with end-to-end production, tour logistics, staffing, and regional engagement strategies. The Kombi was reengineered as a sleek demo space, equipped with screens and interactive tech to showcase SAP’s capabilities on the road. Our team secured strategic pit stops in high-traffic metro areas and rural hubs, tailoring each experience to local business needs. The result? A high-impact national tour that delivered strong foot traffic, media attention, and direct pipeline opportunities. SAP’s complex offering was made tangible, approachable, and memorable — all from the back of a beautifully restored Kombi van.
The Misfits execution is flawless.
Working with The Misfits on the Snowflake World Tour has been an amazing journey. They are an extension to our team; true strategic partners, bringing fresh ideas and a deep understanding of our brand, objectives and goals. Their approach allows us to work seamlessly together, delivering memorable experiences for our customers and prospects.
The Misfits execution is flawless. An attendee at the Sydney World Tour event last year summed it up perfectly noting they ‘felt the event was intimate yet very large scale’. This is hard to achieve however was felt across the board by customers, partners and Snowflakes. They are a creative and committed agency to their clients and the Snowflake World Tour events last year were hands down our best yet. We are looking forward to continuing to grow our partnership.”