CLIENT :
SAP
PROJECT :
1Approach
The Misfits Media partnered with SAP to bring the 2025 Best Run Awards to life in sunny Sydney! This prestigious event celebrates the achievements of the top companies and individuals in Australia and New Zealand who are leveraging SAP products to turn insight into action, drive innovation, and transform their businesses. It was an exciting opportunity to collaborate on SAP’s new brand palette and create a memorable experience that honored SAP ANZ’s key partners across the region.
services
- Videography
- Event Management
- Experience Design
- Account management
- Digital development
- Design development
- Graphic design
- Content design and management
2Execution
Held at the stunning Pier One Sydney Harbour, Autograph Collection, the event welcomed 160 guests for an afternoon dedicated to recognizing business success and strengthening partnerships. The Misfits designed an interactive and immersive experience that engaged attendees with SAP’s brand in meaningful ways. Activations included:
• An Indigenous art gallery display, showcasing powerful storytelling through art
• A SAP swag store, allowing guests to take home branded merchandise
• Other immersive brand activations, enhancing engagement and connection
To add a unique cultural element, we partnered with Jannawi Dance Clan, who choreographed a custom performance blending contemporary and traditional dance techniques, creating a powerful and emotional moment for the audience.
3Results
The event achieved record attendance, with overwhelmingly positive feedback from attendees. Guests left feeling inspired, engaged, and more connected to SAP’s vision and values. Thanks to the success of the 2024 program, SAP will now be partnering with The Misfits to deliver The Best Run Awards on an annual basis—a testament to the impact and seamless execution of this incredible event.
A huge thank you to SAP for the opportunity to be part of such a significant occasion. We’re proud to have played a role in delivering a seamless and impactful experience and look forward to many more successful collaborations ahead!
services
- Videography
- Event Management
- Experience Design
- Account management
- Digital development
- Design development
- Graphic design
- Content design and management




