SAP
Best Run Awards
Approach
The Misfits Media collaborated with SAP to deliver the 2025 Best Run Awards in Sydney, recognizing outstanding companies and individuals across Australia and New Zealand who are using SAP solutions to drive innovation and business transformation. This prestigious event highlighted the impact of data-driven decision-making and technological advancement, celebrating key partners who turn insight into action. The Misfits worked closely with SAP to incorporate its new brand identity, ensuring a refined and memorable experience that reflected SAP’s evolving vision while honoring the achievements of its ANZ network.
Outcome
Held at the stunning Pier One Sydney Harbour, Autograph Collection, the event welcomed 160 guests for an afternoon focused on celebrating business success and fostering strong partnerships. The Misfits designed an interactive and immersive experience that brought SAP’s brand to life in meaningful ways. Guests explored an Indigenous art gallery display that highlighted storytelling through art, engaged with a curated SAP swag store offering branded merchandise, and experienced other brand activations designed to deepen engagement. To add a unique cultural element, Jannawi Dance Clan choreographed a custom performance blending contemporary and traditional dance, creating a powerful and emotional moment for the audience.
The Misfits execution is flawless.
Working with The Misfits on the Snowflake World Tour has been an amazing journey. They are an extension to our team; true strategic partners, bringing fresh ideas and a deep understanding of our brand, objectives and goals. Their approach allows us to work seamlessly together, delivering memorable experiences for our customers and prospects.
The Misfits execution is flawless. An attendee at the Sydney World Tour event last year summed it up perfectly noting they ‘felt the event was intimate yet very large scale’. This is hard to achieve however was felt across the board by customers, partners and Snowflakes. They are a creative and committed agency to their clients and the Snowflake World Tour events last year were hands down our best yet. We are looking forward to continuing to grow our partnership.”