Welcome to Evently

The Misfits is a full service solutions based agency creating brand stories and customer connections. We offer owned channels to market and creative, digital and event services.

As an independent, Australian full-service creative agency, we deliver services for our clients across all facets of branding, marketing, events and advertising. Our team of brilliant minds and passionate souls work in partnerships with our clients to achieve their marketing goals.

We work with brands to achieve their marketing ambitions through meaningful, and memorable live experiences and events. Our work creates an emotional connection between both brand and consumer to influence behaviour and drive advocacy.

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  /  Agency   /  SAP

CLIENT :

SAP

PROJECT :

1Approach

The Misfits Media partnered with SAP to bring the 2025 Best Run Awards to life in sunny Sydney! This prestigious event celebrates the achievements of the top companies and individuals in Australia and New Zealand who are leveraging SAP products to turn insight into action, drive innovation, and transform their businesses. It was an exciting opportunity to collaborate on SAP’s new brand palette and create a memorable experience that honored SAP ANZ’s key partners across the region.

2Execution

Held at the stunning Pier One Sydney Harbour, Autograph Collection, the event welcomed 160 guests for an afternoon dedicated to recognizing business success and strengthening partnerships. The Misfits designed an interactive and immersive experience that engaged attendees with SAP’s brand in meaningful ways. Activations included:
• An Indigenous art gallery display, showcasing powerful storytelling through art
• A SAP swag store, allowing guests to take home branded merchandise
• Other immersive brand activations, enhancing engagement and connection

To add a unique cultural element, we partnered with Jannawi Dance Clan, who choreographed a custom performance blending contemporary and traditional dance techniques, creating a powerful and emotional moment for the audience.

3Results

The event achieved record attendance, with overwhelmingly positive feedback from attendees. Guests left feeling inspired, engaged, and more connected to SAP’s vision and values. Thanks to the success of the 2024 program, SAP will now be partnering with The Misfits to deliver The Best Run Awards on an annual basis—a testament to the impact and seamless execution of this incredible event.

A huge thank you to SAP for the opportunity to be part of such a significant occasion. We’re proud to have played a role in delivering a seamless and impactful experience and look forward to many more successful collaborations ahead!