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The Misfits is a full service solutions based agency creating brand stories and customer connections. We offer owned channels to market and creative, digital and event services.

As an independent, Australian full-service creative agency, we deliver services for our clients across all facets of branding, marketing, events and advertising. Our team of brilliant minds and passionate souls work in partnerships with our clients to achieve their marketing goals.

We work with brands to achieve their marketing ambitions through meaningful, and memorable live experiences and events. Our work creates an emotional connection between both brand and consumer to influence behaviour and drive advocacy.

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  /  Agency   /  SAP
Agency

CLIENT :

SAP

PROJECT :

1Approach

The Misfits worked with SAP on their inaugural Spend Connect Forum to bring together over 200 SAP clients, spend management users and procurement specialists. The brief was to host a day where inspiring business leaders, change catalyst agents and iconic brands could showcase SAP’s innovation in spend management.

services

  • Scripting Film
  • Direction Storyboarding
  • Videography
  • Account management
  • Digital development
  • Design development
  • Graphic design
  • Film Production
  • Content design and management

2Execution

The Misfits designed an interactive day where delegates were able to distil learnings from the experts via an inspiring keynote which was also streamed to over 120 virtual viewers. The day featured an exhibition space for key partners from with the SAP network of clients and deep dive breakouts sessions focusing on more granular content.

3Results

The event achieved record numbers of attendance and feedback from all those who attended was positive. SAP will be looking to deliver Spend Connect on an annual basis thanks to the success of the program in 2022.

services

  • Event Management
  • Event Marketing
  • Audience Acquisition
  • Technical Direction
  • Account management
  • Digital development
  • Design development
  • Graphic design
  • Film Production
  • Content design and management
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