smrtr was seeking a content agency to help launch the brand in the market and build awareness of, and advocacy for them as the world’s leading organisation offering DaaS, data analytics, and data commercialisation.
There was some perceived market fatigue around data analytics and commercialisation and as such there was a need to refresh this discussion by ensuring direct and relevant conversation with decision-makers. The smrtr brand promise needed to be at the center of the discourse and its founders and staff, the heroes of this. The Misfits developed a content-led campaign consisting of original and owned branded content, deep-dive tech copy, and a unique tone of voice that will help get us there.
The content campaign helped launch the smrtr brand in the market and grew their Linkedin following from 0 to over 500+ followers in per launch phase.