Welcome to Evently

The Misfits is a full service solutions based agency creating brand stories and customer connections. We offer owned channels to market and creative, digital and event services.

As an independent, Australian full-service creative agency, we deliver services for our clients across all facets of branding, marketing, events and advertising. Our team of brilliant minds and passionate souls work in partnerships with our clients to achieve their marketing goals.

We work with brands to achieve their marketing ambitions through meaningful, and memorable live experiences and events. Our work creates an emotional connection between both brand and consumer to influence behaviour and drive advocacy.

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  /  Agency   /  smrtr
Agency

CLIENT :

smrtr

PROJECT :

1Approach

smrtr was seeking a content agency to help launch the brand in the market and build awareness of, and advocacy for them as the world’s leading organisation offering DaaS, data analytics, and data commercialisation.

services

  • Creative direction
    Copywriting
    Account management
    Social Media
    Graphic design & development

2Execution

There was some perceived market fatigue around data analytics and commercialisation and as such there was a need to refresh this discussion by ensuring direct and relevant conversation with decision-makers. The smrtr brand promise needed to be at the center of the discourse and its founders and staff, the heroes of this. The Misfits developed a content-led campaign consisting of original and owned branded content, deep-dive tech copy, and a unique tone of voice that will help get us there.

3Results

The content campaign helped launch the smrtr brand in the market and grew their Linkedin following from 0 to over 500+ followers in per launch phase.

services

  • Creative direction
    Copywriting
    Account management
    Social Media
    Graphic design & development
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