CLIENT :
Woolworths At Work
PROJECT :
1Approach
The Misfits collaborated seamlessly with Woolworths At Work to elevate their brand presence at the Early Childhood Australia Conference. Tasked with creating an impactful engagement, we devised a strategy that not only showcased Woolworths At Work’s offerings to this highly targeted market but also fostered interactive learning.
services
- Scripting Film
- Direction Storyboarding
- Videography
- Account management
- Digital development
- Design development
- Graphic design
- Film Production
- Content design and management
2Execution
The Misfits conceptualized and executed an immersive exhibition stand featuring a touch-screen mix-and-match game, designed to educate guests about Woolworths At Work’s offerings in a fun and engaging way. To further strengthen connections, an exclusive dinner at Botanic Restaurant was arranged, where attendees enjoyed a carefully curated culinary experience highlighting the importance of health-focused whole foods—perfectly aligning with Woolworths At Work’s ethos.
3Results
The mix-and-match game was a standout success, resonating with key decision-makers across the Early Childhood Industry. It generated numerous high-quality leads, and all participants reported feeling more informed about Woolworths At Work’s product offerings after engaging with the experience.
services
- Event Management
- Event Marketing
- Audience Acquisition
- Technical Direction
- Account management
- Digital development
- Design development
- Graphic design
- Film Production
- Content design and management
