Woolworths At Work
The Misfits collaborated seamlessly with Woolworths At Work to elevate their brand presence at the Early Childhood Australia Conference. Tasked with creating an impactful engagement, we devised a strategy that not only showcased Woolworths At Work’s offerings to this very targeted market but also fostered interactive learning.
The Misfits conceptualized and executed an immersive exhibition stand, featuring a touch screen mix-and-match game. This experience educated guests about Woolworths At Work’s offerings. To further strengthen connections, an exclusive dinner at Botanic Restaurant was arranged. Attendees enjoyed a culinary journey emphasizing the importance of health-focused wholefoods, aligning seamlessly with Woolworths At Work’s ethos.
The Mix n Match game proved a hit with the decision makers from across the Early Childhood Industry. Many high quality leads were generated and all those who engaged with the game said they felt more educated about what the product offering was.