ESPN and X Games Global needed to achieve aggressive ticket sales targets and an increase in brand awareness of the Sydney X Games in 2018. Their aim was 75% of tickets sold during ‘pre-sale’; see a spike in webpage visitations and to gain 25k followers on their local Instagram page.
We designed a series of event marketing collateral/assets for social media, advertising and promotion, publicity/public relations and print/ digital media.
Through an integrated social media campaign, the creation of shareable content, brand activations across the Sydney CBD including free skate sessions with X Games talent and strategic retail brand alignment, we started robust conversations amongst the key demos.
We sold more than 80% of tickets prior to launch and within 3 months their local following exceeded 30k.