Welcome to Evently

The Misfits is a full service solutions based agency creating brand stories and customer connections. We offer owned channels to market and creative, digital and event services.

As an independent, Australian full-service creative agency, we deliver services for our clients across all facets of branding, marketing, events and advertising. Our team of brilliant minds and passionate souls work in partnerships with our clients to achieve their marketing goals.

We work with brands to achieve their marketing ambitions through meaningful, and memorable live experiences and events. Our work creates an emotional connection between both brand and consumer to influence behaviour and drive advocacy.


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  /  Agency   /  X Games


X Games



ESPN and X Games Global needed to achieve aggressive ticket sales targets and an increase in brand awareness of the Sydney X Games in 2018. Their aim was 75% of tickets sold during ‘pre-sale’; see a spike in webpage visitations and to gain 25k followers on their local Instagram page.


We designed a series of event marketing collateral/assets for social media, advertising and promotion, publicity/public relations and print/ digital media.

Through an integrated social media campaign, the creation of shareable content, brand activations across the Sydney CBD including free skate sessions with X Games talent and strategic retail brand alignment, we started robust conversations amongst the key demos.


We sold more than 80% of tickets prior to launch and within 3 months their local following exceeded 30k.